10 Must-Read Newsletters for Handmade Sellers

Stay Informed, Inspired, and Ready to Grow with These Essential Newsletters

If you’re a handmade seller looking to grow your business, stay inspired, and get actionable advice, newsletters are a fantastic resource. They provide valuable insights, trends, and tips directly to your inbox without having to sift through endless blogs and websites. But with so many out there, where should you start? Here’s a roundup of some of the best newsletters tailored for handmade sellers that cover everything from marketing and e-commerce to craft inspiration and business growth.

1. DTC (Direct-to-Consumer Newsletter)

• What It Offers: A deep dive into the world of DTC brands, with real-world examples, trends, and innovative strategies. From marketing to product development, DTC offers insights from some of the most successful brands in the industry.

• Why Handmade Sellers Should Read It: Even though it focuses on larger DTC brands, the lessons are highly applicable to handmade sellers who want to scale up and adopt smart marketing and growth strategies.

• Sign Up: DTC Newsletter
  

2. The Social Sales Girls

• What It Offers: Tips and strategies specifically geared toward small business owners and handmade sellers to grow their businesses on social media. Susan Bradley shares practical, real-life advice on increasing sales and engagement.

• Why Handmade Sellers Should Read It: Social media is a powerful tool for handmade sellers, and this newsletter provides easy-to-follow steps to leverage platforms like Instagram, Facebook, and Pinterest.

• Sign Up: The Social Sales Girls
  

3. Amy Porterfield’s “Online Marketing Made Easy”

• What It Offers: Expert marketing advice, email list-building strategies, and social media tips to help small business owners thrive online. Amy Porterfield is a digital marketing pro, and her newsletter is an extension of her popular podcast.

• Why Handmade Sellers Should Read It: Email marketing is crucial for handmade sellers, and Amy’s newsletter provides the tools and strategies needed to build and nurture a loyal customer base.

• Sign Up: Amy Porterfield’s Newsletter
  

4. Handmade Business Magazine

• What It Offers: A dedicated newsletter for handmade sellers, offering everything from pricing strategies and craft fair tips to e-commerce advice and maker spotlights.

• Why Handmade Sellers Should Read It: This is a go-to resource for those in the handmade space. It provides a mix of business insights, inspiration, and practical advice tailored specifically to artisans.

• Sign Up: Handmade Business Magazine
  

5. Ariah = I'm Obsessed.

• What It Offers: 3-minute marketing recommendations distilled from the latest scientific research. This newsletter is packed with evidence-based strategies to drive results, and it's the only one I pay for because of its ROI-guaranteed insights.

• Why Handmade Sellers Should Read It: If you’re serious about leveling up your marketing game and want research-backed insights, this is the newsletter for you.

• Sign Up: Obsessed. by Ariah
  

6. Shopify Compass

• What It Offers: A comprehensive guide to running a successful online store on Shopify, with tips on SEO, marketing, store optimization, and more.

• Why Handmade Sellers Should Read It: For those selling on Shopify or considering it, this newsletter offers actionable tips to make the most of the platform and drive more sales.

• Sign Up: Shopify Compass
  

7. The Goal Digger Podcast by Jenna Kutcher

• What It Offers: Business strategies, productivity hacks, and marketing advice for creative entrepreneurs, delivered right to your inbox.

• Why Handmade Sellers Should Read It: Jenna Kutcher's down-to-earth style and actionable advice make this a must-read for handmade sellers looking to grow their brand.

• Sign Up: The Goal Digger Podcast
  

8. Creative Hive by Mei Pak

• What It Offers: A mix of business strategies, marketing advice, and inspirational content geared toward artists and handmade sellers.

• Why Handmade Sellers Should Read It: Mei Pak is a handmade business owner herself and understands the unique challenges faced by artisans. Her advice is practical, actionable, and highly relevant.

• Sign Up: Creative Hive
  

9. The Hustle

• What It Offers: A daily dose of business news, trends, and entrepreneurial insights that keep you informed and inspired.

• Why Handmade Sellers Should Read It: Staying updated with broader business trends can help handmade sellers identify opportunities, adapt to market changes, and innovate.

• Sign Up: The Hustle
  

10. Morning Brew

• What It Offers: A daily newsletter that delivers a quick, witty, and engaging rundown of the latest news in business, tech, and the economy. It keeps you informed about broader trends that could impact your handmade business.

• Why Handmade Sellers Should Read It: While not specifically for handmade sellers, staying updated on general business trends and economic news is crucial. Morning Brew’s easy-to-digest format helps you stay in the loop without feeling overwhelmed, offering valuable context that can inform your strategy and decision-making.

• Sign Up: Morning Brew
  

Question for You:

What newsletters do you love that help you grow your handmade business? Share your favorites in the comments below, and let’s create a valuable resource for our maker community.