3 Emails I Stop What I'm Doing to Read

Must-Read Newsletters That Keep Me Inspired and Ahead of the Game

As a handmade seller and business owner, I’m always on the lookout for inspiration, actionable advice, and the latest trends to help grow my business. And let’s be honest, my inbox is constantly flooded with newsletters, promotions, and updates. But there are a few gems that always make me pause, click, and read immediately.

Here are the three emails I never skip and why they’re worth your time, too:

1. DTC (Direct-to-Consumer Newsletter)

   • Why I Love It: DTC is the leading newsletter for anyone interested in the world of direct-to-consumer brands. Every time it hits my inbox, I make sure to read it. The newsletter is packed with real-world examples and insights from high-reaching brands that provide a lot of inspiration for handmade sellers. Whether it's innovative marketing strategies, product launches, or customer engagement tips, DTC covers it all, and it’s tailored to those who aspire to build a brand with impact.
     

   • Favorite: One of my favorites was their breakdown of how Allbirds leveraged sustainability to build a billion-dollar brand. The actionable insights on storytelling and authenticity were pure gold for anyone in the handmade space looking to build a meaningful brand story.
     

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2. Ariah = Obsessed

   • Why I Love It: Ariah offers 3-minute marketing recommendations distilled from the latest scientific research. It's like a quick, caffeinated jolt of marketing knowledge that cuts straight to the point. With over 25,000 marketers subscribed (and me, of course), this is a must-read for anyone who wants evidence-based marketing insights. They offer a free version, but this is the only newsletter I actually pay for. Why? Because just one tip can easily cover the $99 subscription fee. It’s ROI guaranteed—and they aren’t kidding. Could you could tell I am evidence-based marketing from this book list?
     

   • Favorite: The email on "How to Use Scarcity to Increase Conversion Rates Without Feeling Slimy" was packed with studies and examples that made it easy to implement the strategies in my own marketing campaigns.
     

3. Ariyh Pro

   • Why I Love It: If you’re an evidence-based marketer focused on driving real results, Ariyh Pro is the premium upgrade you need. Unlocking Ariyh’s full power gives you deep dives into research-based marketing tactics that can transform your business strategies. Unlike many other newsletters that dish out generic advice, Ariyh backs up every recommendation with scientific data, which is why I trust their insights for my handmade business.

   • Favorite Episode: Their special on "The Psychology of Pricing: How to Find Your Sweet Spot" was a game-changer for me. The breakdown of pricing strategies and how to apply them to different markets helped me refine my pricing to appeal to both wholesale clients and direct consumers.
     

Why These Newsletters are Essential for Handmade Sellers:

Each of these newsletters offers a unique angle on how to grow your business—whether it's through innovative DTC tactics, science-backed marketing insights, or actionable recommendations that you can implement immediately. As a handmade seller, staying ahead of the curve and keeping your strategies fresh and effective is vital, and these newsletters provide the exact kind of insights needed to do just that.

Question for You:

What newsletters are you obsessed with? Share your favorites in the comments below—let’s build a library of must-reads together.

Inspired by those emails that grab your attention? Discover the 3 things you can do to grow your email list quickly and start building your audience with strategies that deliver results.