Apply Netflix’s team-building strategies to create a thriving handmade business.
Every successful business depends on one key ingredient: a strong, aligned team. For handmade sellers, where every piece of inventory is a product of dedication and creativity, the importance of having the right people around you can’t be overstated.
Netflix’s innovative approach to team building offers valuable insights for small business owners, including handmade entrepreneurs. Their “Keeper Test” is a bold yet effective way to assess and maintain a high-performing team. Instead of treating their workforce as a family, Netflix views employees as a dream team—a group of skilled professionals pushing themselves and each other to achieve excellence.
This blog will break down how you can apply Netflix’s strategy to your handmade business. From evaluating your team to fostering a growth mindset, learn how to build a dream team that helps you scale while maintaining your brand’s quality and uniqueness.
What Is the Netflix Keeper Test?
The Keeper Test is a simple yet impactful question posed to Netflix managers:
"If [employee’s name] were to leave, would I fight to keep them?"
If the answer is “no,” it’s time to reconsider that person’s role within the team. While it might sound harsh, this approach ensures that only those who actively contribute to the company’s goals remain on the team. The test emphasizes accountability, high standards, and adaptability in the workplace.
Netflix’s philosophy is clear: They aren’t striving to build a family of employees—they’re building a dream team where each member plays a critical role in the company’s success.
Why Handmade Sellers Need a Dream Team
Handmade businesses often start as one-person operations, but as your shop grows, you may find yourself needing help with production, customer service, or marketing. Every person you add to your team is an extension of your brand, which makes it critical to choose and evaluate team members carefully.
Your team shapes your business’s growth, reputation, and efficiency. Applying principles like Netflix’s Keeper Test can help ensure you have the right people in the right roles.
Here are some reasons why building a dream team is crucial for handmade sellers:
Quality Control: A skilled team maintains the standard of excellence your customers expect.
Efficiency: Delegating tasks to capable team members frees you up to focus on strategic growth.
Scalability: The right team enables you to scale your operations without sacrificing quality.
How to Apply the Keeper Test to Your Handmade Business
Netflix’s Keeper Test might sound intimidating, but it’s easy to adapt for small businesses. Here’s how handmade sellers can incorporate this strategy into their team management practices.
1. Regularly Evaluate Your Team
As a business owner, periodically ask yourself: Would I fight to keep this person if they wanted to leave?
Yes: This team member adds value, works well with others, and aligns with your business goals.
No: Consider having a conversation to address gaps in performance or discuss whether their role is the right fit.
Pro Tip: Schedule team reviews quarterly or semi-annually to keep performance aligned with your expectations.
2. Set Clear Expectations
Your team can’t succeed if they don’t understand their responsibilities. Clearly outline what each role involves, how success is measured, and the impact of their contributions.
For example: If you’ve hired someone to help with packaging and shipping, explain the importance of attention to detail, timely delivery, and maintaining your brand’s unboxing experience.
Bold expectations inspire growth and accountability. Employees who know what’s expected of them are more likely to rise to the challenge.
3. Encourage Open Communication
The Keeper Test isn’t just about letting people go—it’s about creating a culture where feedback flows freely. Employees who feel heard are more likely to stay motivated and improve.
Hold regular check-ins to discuss performance and address concerns.
Ask team members how they feel about their roles and whether they need additional resources or support.
Pro Tip: Use feedback not only to evaluate employees but also to improve your leadership. A dream team starts with a great leader.
4. Hire for Alignment, Not Just Skill
Netflix emphasizes hiring team members who align with the company’s values and vision. Handmade sellers should do the same.
Key Qualities to Look For:
Passion for handmade or creative industries.
Adaptability in a small business environment.
Strong work ethic and attention to detail.
A candidate who fits your culture will likely exceed expectations. Skills can be taught, but alignment with your brand is invaluable.
How a Dream Team Drives Business Success
The Keeper Test isn’t about being ruthless—it’s about ensuring every member of your team helps move your business forward. Handmade sellers who embrace this approach can benefit in several ways:
1. Increased Efficiency
A high-performing team operates like a well-oiled machine, reducing bottlenecks and delays.
2. Better Customer Experience
Engaged, skilled team members ensure products are delivered on time and to your exacting standards.
3. Innovation and Growth
Team members who care about your business will bring fresh ideas to improve processes, products, or marketing strategies.
Your dream team isn’t just a support system—it’s a catalyst for growth.
Balancing Tough Decisions with Empathy
While the Keeper Test encourages difficult decisions, it’s important to approach team management with empathy. Handmade businesses often foster close relationships, making it hard to separate personal
feelings from professional needs.
Strategies for Empathetic Team Building:
Offer support and training to help team members improve before considering dismissal.
Be transparent about why you’re making changes to the team.
Celebrate contributions and ensure employees feel valued, even if they’re transitioning out.
The best leaders balance accountability with compassion.
Your Team as Your Greatest Asset
Whether you’re a solo seller considering your first hire or managing a growing team, remember this: your team is the backbone of your business. Applying the Keeper Test is less about letting people go and more about cultivating a team of high performers who care deeply about your success.
By focusing on alignment, open communication, and regular evaluations, you can build a dream team that not only supports your handmade business but helps it thrive.
Summary
Netflix’s Keeper Test provides valuable lessons for handmade sellers who want to build a high-performing team. Here’s how you can apply it:
Evaluate regularly: Ask if you’d fight to keep each team member.
Set clear expectations: Define roles and responsibilities upfront.
Foster open communication: Encourage feedback and collaboration.
Hire for alignment: Look for cultural fit as much as skills.
A dream team isn’t just about talent—it’s about shared vision and commitment. By applying these principles, you can turn your handmade business into a powerhouse supported by the right people.
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