Crafting Your Wholesale Path: Find What Works for You

Tailored Strategies for Handmade Success

Here's a little secret: there’s no magic formula for wholesale success. Just as each handmade piece you create has its own character, your wholesale approach can (and should!) be uniquely yours. After working with hundreds of makers and sellers, one thing’s clear—there’s no one-size-fits-all in this game. And guess what? That’s a good thing.

Think of wholesale like this: it’s 80% about connecting with the right retailers and 20% about embracing trial and error to find what fits your brand. In my early days, I thought wholesale had a strict rulebook, but years of experience have taught me the best approach is flexible, personal, and a bit experimental. Every brand has its own twist, and so should its wholesale strategy.

If you’re looking for a blueprint, I can promise you this: there is a way to build your wholesale business without sacrificing creativity. You can find a model that aligns with your values, lets you stay true to your craft, and reaches the right customers. Today, I’ll show you how to explore your options, identify key strategies, and start developing your personalized approach. Are you ready to break away from the mold? Let’s discover your path together.