Unpacking the Difference Between “Brand Bestseller” and “Bestseller” and How to Leverage Them
If you’ve been selling on Faire for a while, you’ve likely noticed those eye-catching badges that proudly label your products as top performers. At first, it feels like a nod of recognition for all your hard work. But what do these badges really mean—and how should you use them to boost your business? Let’s break it down.
What Are the Bestseller Badges on Faire?
Faire awards two primary badges to highlight product performance, and while they might seem similar at first glance, each tells a different story:
Brand Bestseller: This badge signifies that a product is the top seller within your own catalog and is automatically awared by Faire. In other words, it’s the star of your brand—the one item that consistently outperforms all your other offerings. It’s a signal to buyers that, among all your products, this is the one you and your customers love the most.
Bestseller: This badge has a broader scope and is assigned by the brand. It indicates that your product is the top seller in its category on Faire when compared to similar items offered by other brands. Essentially, it’s a competitive benchmark that shows your product leads the pack in its entire category across the marketplace.
Why These Distinctions Matter
Building Buyer Confidence
For Your Brand:
A Brand Bestseller badge reassures retailers that within your brand, you’ve got a flagship product they can trust. It reflects consistency, quality, and the loyalty of your customer base.
For the Marketplace:
A Bestseller badge provides a comparative advantage, indicating that your product is outperforming competitors in its category. This market-wide validation can be a decisive factor for buyers looking to stock the best products available.
Enhancing Marketing and Visibility
Social Proof: Both badges serve as a powerful form of social proof. When potential buyers see these labels, they’re more likely to trust that the product is of high quality and in demand.
Algorithm Boost: Faire often uses these badges in its search results and curated collections, which can give your top products extra visibility. In an environment where every little edge counts, this can significantly impact your sales.
How to Leverage Your Bestseller Badges
Showcase Your Flagship
If one of your products has earned the Brand Bestseller badge, make it the centerpiece of your marketing efforts. Feature it prominently in newsletters, on your social media, and even on your website. Share its story—why it’s your top seller, what makes it unique, and how it has helped your customers succeed.
Highlight Your Competitive Edge
For products you choose to adorn with the Bestseller badge, use that recognition as a competitive selling point. Include it in product descriptions and marketing materials with statements like, “Recognized as a Bestseller, this product leads its category for quality and performance.” This kind of messaging builds confidence and encourages retailers to give your product a try. Don't forget to add a Bestseller collection! This is our most shopped collection for new retailers looking into our brand.
Monitor and Adapt
Keep a close eye on your Faire analytics to see which products earn these badges over time. Let this data guide your inventory planning, marketing strategies, and even product development. Consistently successful items might be candidates for expansion or spin-offs, while products that aren’t hitting the mark can be tweaked or repositioned.
The Potential Pitfalls of Overusing Badges
One concern that often arises is whether the widespread use of these badges dilutes their value. If every product on Faire ends up sporting a bestseller badge, you might wonder if they still carry weight. Here are a few thoughts on this:
Over-Saturation vs. Trust: While it may seem overwhelming for buyers to see numerous badges, the badges still serve as a shorthand for performance and reliability. They signal that your products are consistently well-received—both within your brand and against the competition. Use theme sparingly.
Maintaining Exclusivity: The real trick lies in ensuring that the badges remain a true reflection of performance. If a badge is awarded to nearly every product, it might be time to reexamine your metrics and perhaps highlight additional differentiators that make each product stand out.
What are product badges on Faire?
Here are the badges types you can find on Faire:
New: The New badge indicates that a product has become purchasable on Faire within the last 30 days
Bestseller: A Bestseller badge refers to a product that is very popular and in high demand because it has high repeat sales in the product category
Brand bestseller: The Brand bestseller badge shows that the product has high repeat sales for the brand, according to Faire data
Top Shop: The Top Shop badge indicates that the brand has achieved a certain status in the Top Shop Program
Showroom: The Showroom badge highlights that the brand is part of Faire's Showroom, which is a curated selection of premium apparel and footwear offerings
Insider: The Insider badge indicates that the brand or product qualifies for free shipping through the Insider Program (for US retailers, and for European retailers), which is tailored specifically for the retailer
Can I filter by badge when searching for products?
You can only select the following badges: Showroom, Insider, Top Shop, and New in the filter options, and apply the ones you wish to filter for.
Faire’s Brand Bestseller and Bestseller badges are more than just decorative icons—they’re powerful indicators of your product’s performance at both the brand and marketplace levels. A Brand Bestseller tells buyers which item shines within your own catalog, while a Bestseller badge places your product at the forefront of its category across Faire.
By understanding and leveraging these distinctions, you can build trust with your buyers, tailor your marketing strategy, and ultimately drive more sales. Use these badges as an opportunity to showcase your top-performing products, monitor their performance, and adjust your approach as needed.
In the ever-competitive wholesale landscape, a little recognition goes a long way. Celebrate your successes, refine your strategy, and let those badges work for you—because every top seller has a story worth telling.
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