Email Timing Secrets (That Actually Convert)

Why 11AM Might Just Be Your New Biz Bestie

Picture this: your email hits someone’s inbox just as they’re easing into lunch, phone in one hand, fork in the other. Prime scrolling time. Prime buying time.

That 11AM–2PM window? It’s magic. Not ✨manifest-it-and-hope✨ magic. Real, data-backed, cash-register-dinging magic.

It’s when people have finally cleared the chaos of their morning, their caffeine has kicked in, and they're mentally ready to make decisions—like clicking “add to cart.”

We’ve tested this across multiple brands, niches, and vibes. Midday wins. Every. Time.

Why Mornings Miss the Mark

Sure, people open their inboxes early. But they also open them in full-blown chaos mode—coffee brewing, kids yelling, Slack pinging, and a 17-tab browser situation happening.

If your email isn’t one of the first three they see? It’s toast. Archived. Ignored. Or worse—lost forever in the morning scroll doom.

Even with a “good” open rate, morning sends tank on conversions. People aren’t buying when they’re knee-deep in to-do lists.

Night Owl Sends? Meh.

You might be tempted to send at 9PM because that’s when your BFF shops. But unless your entire list is made up of fellow night owls in cozy PJs with credit cards in hand, night sends rarely hit.

Here’s what usually happens:

• They open it.

• They think, “Ooh I wanna check this out later.”

• They don’t.

• Your email gets buried by morning chaos.
  

Spoiler: Scroll guilt isn’t a conversion strategy.

Evening sends only give you a 2–4 hour window max. Midday gives you a full 9–10 hours of inbox visibility.

What About the “Best Day” to Send?

Hot take: the day doesn’t matter nearly as much as you think.

We hear it all the time—"Should I send on Monday? Is Friday better? What about Taco Tuesday?"

Look. Consistency > Perfection. If you’re sending 3–4x a week (which you should be), the exact day is less important than testing, tweaking, and tracking what actually works for your people.

Every audience behaves differently. Use your metrics, not a magic 8-ball.

SMS = Whole Different Game

Let’s talk texts.

SMS is not your laid-back, sip-a-matcha-and-read kind of channel. It’s immediate. Interruptive. Urgent.

That’s why you don’t want to drop texts at 8AM unless your goal is to annoy someone into unsubscribing.

Best time to text? Late afternoon to early evening (5–8PM).

That’s when your customer is home, relaxed, phone in hand, and way more likely to say “yes” to your flash sale or last-chance restock.

Biz Bestie PSA: Timing Won’t Save a Cringe Email

You could send it at the exact right time…But if the content is meh, you’ll still get ghosted.

Focus on writing emails people actually want to read.**Give value. Be helpful. Be human.And then? Yes—time it like a pro.

Want help writing emails that convert and sound like you? Your Biz Bestie is just a click away 💌