How Handmade Sellers Can Find and Leverage TikTok Trends for BFCM Success
- Cheri Tracy
- Nov 29, 2024
- 4 min read
Discover tools and strategies to uncover TikTok trends and boost your holiday sales.
If you’ve spent any time on TikTok lately, you’ve likely heard the viral soundbite “Do you know you have 30 minutes?” trending across the platform. This phrase, made famous by Tiffany Pollard, is taking over TikTok, and it’s a perfect opportunity for handmade sellers to jump in on the action during Black Friday and Cyber Monday (BFCM).
TikTok trends can supercharge your holiday marketing strategy by helping you:
Reach new audiences.
Drive engagement with timely, relevant content.
Boost conversions by leveraging sounds and visuals that resonate with your target audience.
But where do you find TikTok trends, and how can you use them effectively? In this blog, we’ll break down the best tools and techniques for spotting trends, provide actionable tips to create engaging content, and show you how to turn those trends into holiday sales.
Why TikTok Trends Matter for Handmade Sellers
TikTok’s algorithm prioritizes content that aligns with trending sounds, hashtags, and visuals, making it easier for small businesses to go viral. Handmade sellers, in particular, can benefit by showcasing the unique aspects of their products in ways that feel fresh, fun, and relevant.
How TikTok Trends Help Handmade Sellers:
Increased Visibility: Trending content is more likely to appear on the For You Page (FYP), where it can reach new audiences.
Stronger Engagement: Viewers are already engaging with a trend, so your content has a higher chance of resonating.
Faster Conversions: Timely, trend-based videos create urgency, especially during high-intent shopping periods like BFCM.
Where to Find TikTok Trends
Finding the right trends doesn’t have to be overwhelming.
Here are some tools and strategies to discover what’s trending on TikTok right now:
1. TikTok’s Creative Center
TikTok’s own Creative Center is a goldmine for discovering trends. This free resource shows you:
Trending hashtags.
Popular sounds by region.
Viral creators and top-performing videos.
How to Use It:
Visit TikTok Creative Center and filter by your location or category.
Look for trending sounds or hashtags that align with your handmade products.
Use the data to create videos that incorporate those trends.
2. Trend Discovery Apps
Several apps and tools are designed to help businesses keep up with TikTok trends.
Recommended Apps:
TrendTok Analytics (Website): This app offers in-depth insights into trending sounds, hashtags, and challenges, helping you identify trends before they peak.
Tokboard (Website): Provides real-time data on TikTok trends, including trending hashtags and creators.
Tokfluence (Website): A great tool for analyzing influencers and trends to inspire your content.
Pro Tip: Use these apps weekly to track emerging trends and incorporate them into your content calendar.
3. TikTok’s Search and For You Page (FYP)
Sometimes, the simplest tools are the most effective. TikTok’s search bar and FYP are great for spotting trends organically.
How to Spot Trends:
Search for terms like “trending sounds” or “viral TikTok challenges” to find curated lists.
Spend 10-15 minutes scrolling your FYP daily to identify recurring sounds, visuals, or themes.
Pro Tip: If you notice the same sound or hashtag appearing in multiple videos, it’s likely trending.
4. Follow Trend-Focused Creators
Some TikTok creators specialize in spotting and sharing trends. Following them can save you time and keep you ahead of the curve.
Creators to Follow:
@wavewyld: Known as the “Queen of TikTok Trends,” she shares weekly updates on trending sounds and strategies.
@tiktoktips: Offers insights on what’s performing well on the platform.
Pro Tip: Turn on post notifications for these accounts to stay up-to-date.
How to Leverage TikTok Trends for BFCM
Once you’ve identified trends, the next step is to use them effectively. Here’s how handmade sellers can turn trends into engaging content that drives sales:
1. Use Trending Sounds with a Clear CTA
The “Do you know you have 30 minutes?” sound is perfect for creating urgency during BFCM.
Example:
Add text overlays like:
“30 minutes left to grab 20% off handmade earrings!”
“Hurry—our Black Friday sale ends in 30 minutes!”
Show close-ups of your products with a countdown timer to emphasize urgency.
2. Showcase Your Products with Trending Hashtags
Use hashtags like #BlackFridayDeals or #CustomGiftIdeas to target holiday shoppers. Pair these with niche hashtags that reflect your handmade brand, such as #HandmadeWithLove or #ShopSmall.
Pro Tip: TikTok allows up to 100 characters for hashtags. Mix trending tags with evergreen ones for maximum reach.
3. Create Fun, Relatable Content
TikTok users love content that feels genuine and lighthearted. Use trends to show the human side of your handmade business.
Ideas:
Use trending sounds to create behind-the-scenes videos of you crafting your products.
Share “pack an order with me” videos to highlight the care you put into each sale.
4. Tease Your Promotions
Build excitement by releasing teaser videos that hint at your upcoming BFCM deals. Use trending sounds to create intrigue, like:
“Something big is coming this Friday… Stay tuned!”
“Our best sale of the year starts in 24 hours!”
Why Staying on Top of Trends Is Critical
TikTok’s algorithm favors content that aligns with what’s currently popular. By incorporating trends into your videos, you:
Increase your chances of going viral.
Reach new audiences.
Drive more engagement, which can lead to higher conversions.
For handmade sellers, staying relevant on TikTok isn’t just a nice-to-have—it’s a game-changer for holiday sales.
Summary: Find and Use TikTok Trends to Boost Handmade Sales
TikTok trends can be your secret weapon for driving holiday sales, especially during high-stakes periods like Black Friday. Here’s a quick recap:
Find Trends Using Tools: Use resources like TikTok’s Creative Center, apps like TrendTok Analytics, and the FYP to spot what’s trending.
Incorporate Trending Sounds: Leverage viral audio clips like “Do you know you have 30 minutes?” to create urgency.
Engage with Niche Hashtags: Pair trending tags with your handmade business’s evergreen hashtags.
Stay Consistent: Post regularly, track performance, and refine your strategy based on what works.
By tapping into TikTok trends, you can stand out, connect with your audience, and turn viral moments into meaningful sales this holiday season.
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