Get Ready for Black Friday: Warm Up Your Email List Now
- Cheri Tracy
- Oct 15, 2024
- 2 min read
Strategies to Engage Your Email List Before the Holiday Rush
As Black Friday approaches, your inbox fills with countless branded emails, each one vying for attention. Which one are you likely to open?
The email from a brand you love?
Or the one from a random website you signed up for at 3 a.m. while scrolling through Instagram?
That’s why warming up your email list before Black Friday and Cyber Monday (BFCM) is essential. You don’t want to be just another name in a crowded inbox...
Here’s How to Start Warming Up Your Audience:
👉 Re-engage Existing Subscribers:
Send value-driven content, product updates, or sneak peeks to remind your audience why they subscribed.
Avoid jumping straight into promotions; provide useful information that builds excitement for what’s to come.
This primes them for your BFCM offers, ensuring they recognize your name when your emails hit their inboxes.
👉 Nurture New Signups:
For new subscribers, offer more than just a generic discount. Create a holiday-themed landing page that provides early access to your sale or exclusive VIP discounts.
Use targeted ads on platforms like Meta and Google to drive traffic to this page.
Once they sign up, enroll them in a dedicated email flow designed to connect with your brand.
This flow should include sneak peeks, exclusive content, and early access to deals, making them excited to shop with you when BFCM arrives.
Email Campaigns to Learn From
Halloween Email by FitVine Subject: No Tricks, Just Treats Segment: Engaged Subscribers
This playful email ties the product to Halloween while highlighting its health-conscious benefits.
The clever headline, “Really Good Wine Without the Scary Stuff,” captures attention and promotes their low-sugar, additive-free wine.
The visuals maintain a light-hearted vibe, and the CTA, “Skip the haunted house. Get the wine,” encourages clicks.
By promoting a Refer-a-Friend offer instead of big discounts, FitVine warms up their audience while saving the bigger sales for later.
Early-Bird Halloween Email by ModCloth Subject: Don’t Let Halloween Sneak Up on You Segment: Engaged + Holiday Shoppers
This email targets early shoppers with a fun tone, using the headline “Witch, Please” to introduce stylish Halloween-inspired looks.
The featured items, like the A-Line Midi Dress, maintain versatility beyond just Halloween, appealing to fashion-forward shoppers.
A shipping cut-off reminder, such as “Order by [date] to ensure timely delivery!” would help customers avoid last-minute issues.
3 A/B Testing Ideas
✅ Dynamic Content: Test personalized product recommendations based on browsing behavior against general product showcases to see which drives more conversions.
✅ Product Images vs. Lifestyle Images: Compare simple product images against lifestyle images showing the product in use to determine which style boosts engagement.
✅ Discount Urgency: A/B test emails with countdown timers against those without to see if visual urgency increases conversion rates.
By starting to warm up your email list now, you’ll set yourself up for success during the busy holiday shopping season. Are you ready to engage your audience and make your brand stand out?
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