Instagram’s expert tips for creating engaging Reels and growing your audience.
Instagram Reels are a powerful way for handmade sellers to showcase their creations, tell their brand story, and connect with potential customers. But with so much content on the platform, how can you ensure your Reels stand out?
Instagram recently shared valuable tips on how to get more views on Reels. By following these strategies, you can improve your content’s performance and maximize its visibility—whether you're promoting a new product, sharing your process, or engaging with your audience.
Why Reels Matter for Handmade Sellers
Reels are not just another feature—they’re a key growth driver on Instagram. The platform prioritizes Reels in its algorithm, making them more likely to appear on the Explore Page, where millions of users discover new content daily.
For handmade sellers, Reels provide:
High Engagement: Short-form videos capture attention and drive likes, comments, and shares.
Broader Reach: Reels can help you connect with users beyond your followers.
Visual Storytelling: Showcase the craftsmanship and story behind your handmade products.
Instagram’s Tips for Maximizing Reels Views
1. Avoid the TikTok Watermark
Instagram has made it clear: Reels featuring TikTok watermarks are deprioritized in the algorithm. This means they’re less likely to be recommended on the Explore Page or in users’ feeds.
Actionable Tip:
If you’re repurposing content from TikTok, use tools like SnapTik or Kapwing to remove the watermark before uploading.
Edit your video directly in Instagram’s Reels editor to take full advantage of the platform’s native tools.
2. Keep Reels Under 90 Seconds
Instagram favors Reels that are concise and engaging. Keeping your videos under 90 seconds increases the chances they’ll be featured on the Explore Page and keeps viewers watching until the end.
Why This Works:
Shorter videos are easier to consume and share.
A full view completion signals to the algorithm that your content is valuable.
Actionable Tip:
Plan your content with a clear structure: Hook your audience in the first 3 seconds, deliver your main message, and end with a strong call-to-action (CTA).
3. Avoid Blurry or Grainy Videos
Quality matters! Blurry or low-resolution Reels don’t provide the best user experience and are less likely to be promoted by Instagram.
Actionable Tip:
Use a smartphone with a good camera and ensure your videos are shot in 1080p or higher resolution.
Edit your videos with apps like InShot or Canva to enhance visuals before uploading.
Pro Tips for Handmade Sellers to Stand Out
1. Highlight Your Craftsmanship
Take your audience behind the scenes to show how your products are made. Viewers love seeing the creativity, effort, and passion that go into handmade items.
Idea: Share a time-lapse of your crafting process or the story behind a best-selling product.
2. Add Trending Sounds
Instagram’s algorithm prioritizes Reels with popular audio tracks. Check the Reels audio library for trending sounds and incorporate them into your content.
Actionable Tip:
Pair a trending sound with an eye-catching visual, like packaging an order or staging a product photo.
Make sure the audio aligns with your brand’s vibe to maintain authenticity.
3. Engage with Your Audience
Reels are a great opportunity to interact with your followers and build relationships.
Actionable Tip:
Post Reels that encourage comments, like “Which color do you prefer?” or “What should I create next?”
Reply to comments on your Reels to boost engagement.
Tools to Help You Create Better Reels
To take your Reels to the next level, try these tools:
Summary: Master Instagram Reels for Handmade Success
Instagram Reels are a must-have tool for handmade sellers looking to grow their audience and drive sales. Here’s a quick recap of Instagram’s top tips for boosting views:
Remove TikTok watermarks to avoid being deprioritized by the algorithm.
Keep videos under 90 seconds for higher engagement and visibility.
Ensure high-quality visuals to provide the best user experience.
By following these tips and showcasing your unique handmade products creatively, you can increase your reach, engage your audience, and build a stronger presence on Instagram.
Ready to get started? Head over to Instagram for more resources and start creating Reels that captivate your audience today!
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