How Handmade Sellers Can Use Deadstock to Boost Sustainability

Turn Unused Materials Into Unique, Eco-Friendly Products

Deadstock has traditionally been seen as a burden—products or materials that just won’t sell, gathering dust in your inventory. But for today’s sustainability-conscious shoppers, deadstock is becoming a goldmine. By repurposing these unused materials, you not only reduce waste but also create one-of-a-kind products that appeal to environmentally aware customers, especially Gen Z.

What Is Deadstock?

Deadstock refers to unsold materials or products sitting in your inventory. This could be fabric, packaging, or even completed items that didn’t sell as expected. While it used to be seen as a business failure, more brands are using deadstock as a way to promote sustainability and capture attention from customers who care about waste reduction.

How Can You Use Deadstock in Your Handmade Business?

Take a page from popular brands like Baggu and Reformation. Baggu turns leftover fabrics from past seasons into limited-edition reusable bags, making them a must-have for their eco-friendly audience. Reformation uses deadstock fabrics to craft new clothing collections, promoting these pieces as both sustainable and unique. The key? Market your deadstock creations as rare, limited-edition finds.

Why It Works

Gen Z customers love the idea of owning something exclusive that also helps the planet. By transforming deadstock into limited products, you’re offering more than just another handmade item—you’re giving them a chance to buy something that aligns with their values.