Turn Your Instagram into a Sales Machine in Just a Few Clicks
Instagram is no longer just a place to scroll—it’s a shopping destination. If you sell handmade products, adding a Shop button to your Instagram profile is a must. Why? It makes buying effortless for your followers, leading to more conversions and sales.
Not sure where to start? Follow these step-by-step instructions to add a Shop button to your Instagram and start selling directly from your profile!
Step 1: Meet the Requirements
Before you can add a Shop button, make sure you meet Instagram’s shopping eligibility:
✅ You have a business or creator account on Instagram
✅ Your business is located in a supported market (Check here)
✅ You sell physical products that comply with Instagram’s commerce policies
✅ Your Instagram account is linked to a Facebook Page
✅ You have a connected catalog in Meta Commerce Manager
If you check all these boxes, you’re good to go...
Step 2: Convert to a Business or Creator Account (If You Haven’t Already)
If you’re still using a personal Instagram account, you need to switch to a business or creator account to enable Instagram Shopping.
1️⃣ Open the Instagram app and go to your profile
2️⃣ Tap the ☰ (three-line menu) in the top right corner
3️⃣ Select Settings & Privacy
4️⃣ Scroll down and tap Account Type and Tools
5️⃣ Choose Switch to Business Account (or Creator Account)
6️⃣ Follow the prompts and connect your Facebook Page
Step 3: Set Up Your Product Catalog
Instagram needs a catalog of your products to display in your shop. You can create one in Meta Commerce Manager or connect an existing Shopify, Etsy, or WooCommerce store.
🔹 Option 1: Create a Catalog in Meta Commerce Manager
1️⃣ Go to Meta Commerce Manager
2️⃣ Click Create a Catalog
3️⃣ Choose E-commerce as the catalog type
4️⃣ Select Upload Product Info (if manually adding products)
5️⃣ Add product titles, images, descriptions, and pricing
6️⃣ Click Create
🔹 Option 2: Connect an E-Commerce Platform
If you use Shopify, BigCommerce, or another partner platform, you can sync your store instead of adding products manually:
1️⃣ Open Meta Commerce Manager
2️⃣ Click Add Catalog
3️⃣ Select Connect Partner Platform
4️⃣ Choose your platform (Shopify, WooCommerce, etc.)
5️⃣ Follow the integration steps
Step 4: Enable Instagram Shopping
Now that your catalog is ready, it’s time to activate Instagram Shopping!
1️⃣ Open the Instagram app and go to Settings & Privacy
2️⃣ Tap Business Tools and Controls
3️⃣ Select Set Up Instagram Shopping
4️⃣ Follow the prompts to connect your catalog
5️⃣ Submit your account for review (this may take a few days)
Once Instagram approves your shop, you’ll get a notification that Instagram Shopping is enabled.
Step 5: Add the ‘View Shop’ Button to Your Profile
Now for the fun part—adding the Shop button to your Instagram profile!
1️⃣ Open Instagram and go to your profile
2️⃣ Tap Edit Profile
3️⃣ Under Profile Information, select Action Buttons
4️⃣ Choose Shop or View Shop
5️⃣ Select your Instagram Shop and save changes
Now, visitors to your profile will see a Shop button right below your bio. :)
Step 6: Tag Products in Your Posts & Stories
With Instagram Shopping activated, you can now tag products directly in your posts, reels, and stories.
🔹 How to Tag Products in Posts:
1️⃣ Create a new Instagram post
2️⃣ Upload your product image
3️⃣ Tap Tag Products
4️⃣ Select the product from your catalog
5️⃣ Share your post!
🔹 How to Tag Products in Stories:
1️⃣ Open Instagram Stories and upload a photo or video
2️⃣ Tap the sticker icon (📎)
3️⃣ Select Product Sticker
4️⃣ Choose the product from your catalog
5️⃣ Place the sticker on your story and post it!
Now, customers can shop directly from your content. :)
Bonus: Pro Tips to Maximize Sales with Instagram Shopping
🔥 Optimize Your Product Titles & Descriptions – Use clear, keyword-rich descriptions to help customers find what they need.
📸 Use High-Quality Images – Bright, clear product images increase engagement and sales.
🎥 Leverage Instagram Reels – Feature your products in action through short, engaging videos.
📲 Engage with DMs & Comments – Answer customer questions quickly to boost trust and conversions.
Final Thoughts: Your Shop Button = More Sales!
Adding a Shop button to Instagram makes it easier than ever for your followers to buy from you. With just a few taps, you can turn your Instagram into a mini storefront, helping you sell more, grow faster, and connect with your customers in a seamless way.
🚀 Start today and get your products in front of more buyers—directly from your Instagram profile.
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