How to Leverage Influencers to Boost Your Handmade Sales

Tap into the Power of Influencer Marketing to Drive Awareness and Sales

When it comes to promoting handmade products, influencer marketing is a powerful tool that can help drive sales and brand awareness. But you don’t need to work with mega-influencers or spend a fortune to see results. Partnering with the right influencers, especially micro and nano influencers, can connect your handmade business with a highly engaged audience, build trust, and get your products in front of more potential customers.

In this post, we'll break down why influencer marketing is so effective, how to find the right influencers for your brand, and simple ways to collaborate with them—even on a small budget.

Why Influencer Marketing Works for Handmade Brands

For handmade sellers, building trust and personal connections is essential. Influencers, especially those in niche markets, have built loyal followings that value their recommendations. When an influencer showcases your handmade product, their followers see it as an authentic endorsement rather than an advertisement. This can be especially powerful for handmade products that are unique, sustainable, or crafted with care, as it gives potential customers a sense of the quality and story behind your brand.

Plus, influencer marketing is an effective way to create social proof. When followers see influencers they trust using and recommending your product, they’re more likely to view your brand as trustworthy and give your products a try.

Types of Influencers to Consider

Not all influencers are the same. Here’s a quick breakdown of different types of influencers you might consider for your handmade brand:

Nano Influencers (1,000-10,000 followers): These are everyday users who have small, dedicated audiences. Nano influencers are usually highly engaged, and their recommendations feel personal. Partnering with a few nano influencers can be budget-friendly and impactful.
Micro Influencers (10,000-100,000 followers): Micro influencers have slightly larger audiences but are still considered approachable and relatable. They often have more influence in niche markets, making them great for handmade businesses targeting specific interests (e.g., eco-friendly products, home decor, wellness).
Mid-Tier & Macro Influencers (100,000+ followers): While these influencers have more reach, they can also be more costly. Macro influencers can be effective for brand awareness, but for handmade sellers, working with smaller influencers is often a more affordable and relatable option.

How to Find the Right Influencers for Your Brand

Finding influencers who align with your brand is crucial. Here’s a simple process to help you identify the best ones:

Look Within Your Niche
Search for influencers in your product category. For example, if you sell handmade jewelry, look for influencers who focus on fashion, accessories, or slow fashion. If you make natural skincare, check out wellness and beauty influencers.
Check Your Own Social Media Followers
Sometimes, the best influencers are already your fans! Check your followers to see if any influencers already follow you. These people are already familiar with your brand and more likely to be enthusiastic partners.
Research Engagement Rates
A high follower count doesn’t always mean strong influence. Check the influencer’s engagement rate by looking at the likes, comments, and shares on their posts. Influencers with high engagement tend to have a more loyal audience, which can lead to better results for your brand.
Use Influencer Platforms
If you’re just getting started or need help finding influencers, platforms like AspireIQ, Influencity, and Upfluence can help match you with influencers that fit your criteria.

Types of Collaborations that Drive Sales

Once you’ve found the right influencers, it’s time to collaborate!

Here are a few ways to work with influencers to boost your sales:

Product Reviews and Unboxings
Send influencers a product and ask them to share their honest opinions. Unboxing videos and reviews are incredibly popular and give potential customers an up-close look at your products.
Giveaways and Contests
Partner with an influencer to host a giveaway or contest. This is a great way to increase brand exposure and attract new followers who are interested in your products. Just make sure to set rules that encourage participants to follow your account and tag friends.
Discount Codes and Affiliate Links
Give influencers a special discount code to share with their followers, or set up an affiliate link where they earn a small commission on each sale. This adds an extra incentive for the influencer and makes it easy for their followers to buy from you.
Sponsored Content with Storytelling
Ask the influencer to share your brand story and what makes your products special. This is especially effective for handmade brands, as it gives followers insight into your process and values. When influencers connect personally with your brand, their followers are more likely to feel the same connection.

Tips for Successful Influencer Collaborations

Set Clear Expectations: Outline what you’re looking for in the collaboration, including the number of posts, type of content, and any specific messaging.
Provide Creative Freedom: Allow influencers to present your product in their own voice. Authenticity is key, and influencers know what their audience likes best.
Build Long-Term Relationships: A single post is great, but building an ongoing relationship with an influencer can have lasting benefits. Repeat collaborations help reinforce your brand message and build credibility.
Track Results: Use UTM links or trackable discount codes to measure the effectiveness of your campaigns. Monitoring the results helps you understand what works and can guide future influencer collaborations.

Look at

We receive an overwhelming number of applications—hundreds each month! Just take a look at this screenshot from the last 90 days below. If you're reading this, I’m letting you in on my top secrets in the Handmade Millionaire Society. Join us to discover what sets successful applicants apart and get the insider tips to elevate your handmade business!

Ready to Try Influencer Marketing?

Influencer marketing can be a game-changer for handmade sellers. By partnering with influencers who resonate with your brand and audience, you can build trust, reach new customers, and drive sales—all without needing a huge budget. Remember, authenticity is key, so choose influencers who align with your values and let them share your story in a way that feels natural to them.

Are you ready to give influencer marketing a try? Start small, be patient, and watch how this strategy can elevate your handmade brand!