Leveraging Viral Trends: How Handmade Sellers Can Tap into “In the Clerb We All Fam” for Boosted Engagement

Use This TikTok Trend to Highlight Loyalty and Build Community Around Your Brand

If you’ve spent any time on TikTok recently, you may have noticed the viral sound from the hit show Broad City making waves: “In the clerb, we all fam.” A blast from the mid-2010s past is making its way across social media as part of a new trend pulled from Comedy Central archives.

With users embracing this catchy sound, it’s the perfect opportunity for brands, especially handmade sellers, to engage audiences and reinforce the sense of community that customers crave. This trend is more than just fun—it’s a smart way to draw attention to loyalty or rewards programs and deepen connections with your audience.

Here’s how to make the most of it...

Why This Sound is Trending and Why It’s Perfect for Handmade Sellers

The viral soundbite from Broad City has struck a chord on TikTok, evoking a sense of inclusiveness, belonging, and friendship that resonates with people. For brands, this trend presents a golden opportunity to emphasize the “we’re all family” vibe, especially if you’re nurturing a community of loyal customers. Handmade sellers, who often already cultivate a close-knit community feel, can use this trend to highlight loyalty programs, rewards, or even just show appreciation to their followers.

How Handmade Sellers Can Use “In the Clerb We All Fam” to Their Advantage

Highlight Your Loyalty Program
If you have a loyalty or rewards program, use this sound to remind customers they’re part of an exclusive club. For instance, post a short video with the message “In the clerb, we all fam,” and show clips or images of customers unboxing your products, redeeming rewards, or taking advantage of special discounts.

How to Apply It:
- Use captions like “Our loyal customers are truly family!” or “When you’re a part of [Brand Name], you’re in the club.”
- Encourage followers to share their own “clerb” moments with your products by offering a discount or reward for tagging your brand.
Create a Behind-the-Scenes Peek
Handmade sellers can show their followers what it’s like to be “in the clerb” by giving a behind-the-scenes look into the making of products. This approach builds intimacy and shows that customers are part of something special—your creative journey!
How to Apply It:
- Share snippets of your creative process, packaging orders, or adding final touches to a custom piece.
- Caption it with something like, “In the clerb, we all fam—here’s how we bring your favorite items to life.”
Celebrate Customer Appreciation
This sound offers the perfect opportunity to thank your loyal customers. Use the clip to showcase how much you value your customers and how they’re truly part of your brand’s “fam.”

How to Apply It:
- Feature user-generated content (with permission) from customers who’ve tagged you in their posts or show off some of your favorite customer reviews.
- Add text overlays like, “Our customers are family!” or “Thank you for being part of the [Brand Name] club.”
Use It to Promote Special Discounts or EventsIf you’re planning a special event, flash sale, or promotion, this trend is an engaging way to get the word out. Invite your followers to join the “club” by promoting any offers that make them feel like VIPs.

How to Apply It:
- Create a post with the sound, inviting followers to a special sale or event with a message like “Only the fam knows about this deal.”
- Encourage comments or engagement by asking followers to tag someone who’s also “in the club."

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Tips for Going Viral with This Trend

Keep It Short and Sweet: TikTok videos that use trending sounds don’t need to be long. Aim for 15 seconds or less to make the most of viewers’ attention.
Add Captions: Use catchy captions to reinforce the community vibe and highlight your message.
Use Hashtags: Include popular hashtags, like #InTheClerb #WeAllFam, #BroadCity, and hashtags related to your brand (#HandmadeCommunity, #ShopSmall).

Final Thoughts: Building Community with Viral Trends

By using the “In the clerb, we all fam” sound, handmade sellers can go beyond just sharing a fun TikTok trend. This sound reinforces the personal, community-oriented approach that makes handmade brands so unique. So, whether you’re showcasing loyalty perks, behind-the-scenes content, or simply celebrating your incredible customers, using this trend can help you create a sense of belonging that’s invaluable in building long-term brand loyalty.