Maximize your Faire Market sales with a proven 5-step email strategy designed to build excitement, drive action, and boost conversions.
About 3-4 weeks before each Faire Market, the online tradeshow that happens twice a year each January and July, we dive into planning our email campaign for our retailers. Participation in Faire Markets is free, and Faire matches all brand discounts up to 5%.
During the winter 2024 Faire Market, nearly 57,000 retailers made a purchase from 25,000 brands, and the average retailer ordered from five different brands. An impactful email campaign can really drive sales during Faire Markets. Having participated in half a dozen of these events, we’ve fine-tuned our email strategy into a dependable process that we confidently use each time. We deploy a 5-email sequence, which might seem like a lot, but with Faire Market only twice a year, it’s worth pulling out all the stops to ensure my retailers are well-informed about the special deals we’re offering.
Pre-Event Buzz (2 Weeks Before)
Two weeks ahead of Faire Market, I send out an email to stir up excitement. I let subscribers know that I’m participating, spotlight our show promotions, and give a glimpse of new products. I also include a call-to-action, urging them to mark their calendars and start shopping on my Faire store. Creating a buzz and a sense of urgency helps to engage and excite them before the event even starts.
The Day Before (Starts Tomorrow)
The day before Faire Market begins, I send a reminder email that the event kicks off tomorrow. I reiterate the special promotions and give another peek at any new products that will be available. I encourage recipients to visit my Faire shop as soon as it opens to grab the best deals.
The Day Of
On the big day, I send an email to drive immediate action. I emphasize the exclusive deals available only during the event, creating a sense of urgency to prompt quick purchases.
Bestseller Or Restock Email (Day After)
One day into Faire Market, I highlight my top-selling products or a product restock. Whether showcasing general bestsellers or those specifically from the Faire Market, I use captivating visuals and customer testimonials if available. I include a call-to-action that directs recipients to the product pages on my Faire store, making it easy for them to buy.
Final Hours Email
As Faire Market wraps up, I send a final hours email. I stress that time is running out to enjoy the special promotions, with a clear call-to-action to visit my Faire store and complete their purchases before it’s too late.
Crafting a strategic email campaign for Faire Market can significantly boost your sales and enhance customer engagement. By sending a series of well-timed emails—pre-event buzz, day-before, day-of, bestseller highlights, and final hours—you’ll generate anticipation, drive immediate action, and foster urgency among your subscribers. Don’t forget to craft catchy subject lines, use engaging visuals, and provide clear calls-to-action in each email. Monitor the performance of your campaign, track key metrics, and adjust as needed to optimize for future events. With a well-executed email campaign, you'll maximize your Faire Market success and strengthen connections with your retailers.
Pro Tip:
When planning your Faire Market email campaign, remember that Faire throttles the number of emails each retailer can receive. To ensure your communications are not lost in the shuffle, it's wise to keep a separate wholesale email list apart from the Faire emails. This way, you can maintain a direct line of communication with your retailers without being affected by Faire's email limits. By managing your lists effectively, you’ll ensure that your campaign reaches your retailers clearly and effectively.
Don’t forget to craft catchy subject lines, use engaging visuals, and provide clear calls-to-action in each email. Monitor the performance of your campaign, track key metrics, and adjust as needed to optimize for future events. With a well-executed email campaign, you'll maximize your Faire Market success and strengthen connections with your retailers.
Unlock the secrets to a successful email campaign with our proven blueprint for Faire Market. Discover effective strategies and get exclusive tips with our Wholesale Made Easy course. Join now! ✨
Now that you have the blueprint for a successful Faire Market email campaign, it’s time to build a robust email list. Discover how to collect more emails for your wholesale brand with our effective strategies and placement ideas.
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