10 Tangible Tips to Grow Your Business While Protecting Your Mental Health
I know the news these days can feel a bit fear-inducing, but I want you to hear this loud and clear: you can navigate this wild economy and not only survive but grow your business. All while protecting your mental health. It’s about staying informed, being flexible, and taking small, practical steps that make a big impact.
If you haven’t caught my latest podcast workshop, I dive into the six biggest changes we’ve seen in the economy and offer a handy checklist of 10 tangible tips to help you sell right now. Here’s a peek at a few of those tips, along with some real-world examples and a gentle call to action to get started on your own path forward.
1. Focus on What You Can Control
It’s easy to feel overwhelmed by things outside of your control (hello, inflation!). Shift your focus to areas where you can make an impact: improving your product offerings, optimizing your customer service, or engaging more with your community.
Real-World Example: I remember during Covid when shipping delays were out of control. Instead of stressing over what I couldn’t change, I focused on improving my customer communication. I added a note to my website about potential delays and sent personalized updates to customers. I also added a note to every email confirmation and tracking email. This little bit of extra effort not only built trust but also led to repeat business.
2. Diversify Your Sales Channels
Don’t rely solely on one platform or sales method. Expand your presence to new marketplaces, sell on social media, or consider setting up a booth at local markets to attract new customers.
My Tip: A few months ago, a client noticed a dip in her online sales. Rather than panic, we decided she should to try selling at local farmers market. Not only did she gain new customers, but many of them became loyal fans who now order directly from her website. Win, win!
3. Offer “Budget-Friendly” Bundles
With economic shifts, people may be more conscious of their spending. Create product bundles or smaller, more affordable options that appeal to a range of budgets.
Real-World Example: During a slow season (hello "J' months), I introduced “mystery kits” as an upsell bundle featuring overstocked bath products. The bundles were a hit, and customers loved the idea of getting a curated selection at a lower price point.
4. Prioritize Mental Health
Running a business in uncertain times is stressful, but your mental well-being is crucial. Make sure to set boundaries and take breaks to recharge. Your business will benefit when you’re in a positive headspace.
My Tip: I used to think I needed to work non-stop to keep up, but it quickly led to burnout. Now, I set aside time each week to step away from my work and do something I love—whether it’s a walk around my warehouse or a coffee break. It’s amazing how much clarity and creativity come from those moments of rest.
5. Get Feedback and Pivot
Ask your customers what they want and adjust your offerings based on their feedback. Don’t be afraid to pivot if something isn’t working.
Real-World Example: A few months ago, I noticed a serious dip in sales for a particular product line. Instead of scrapping it, I asked my customers what they wanted to see. It turns our trusty silver eco tins were not longer a vibes, so we added a glass jar option. Their input led me to redesign the packaging, and sales bounced back.
6. Focus on Repeat Customers
Have you heard? It’s more cost-effective to retain existing customers than to acquire new ones. Show your appreciation through loyalty programs, special discounts, or even a simple thank-you note.
My Tip: I started including a handwritten thank-you postcard with every order. It’s a small gesture, but it has created loyal customers who come back, leave more reviews and spread the word about my brand.
7. Highlight the Handmade Aspect
Remind your customers that your products are crafted with care and intention. Share behind-the-scenes content to highlight the time and effort that goes into each piece. This can create a deeper connection and justify a premium price.
Real-World Example: I started sharing short videos on social media showing the process of hand-pouring candles. It boosted interest and sales because customers loved seeing the work that went into each product.
8. Stay Flexible with Pricing
In a fluctuating economy, be open to adjusting prices. This could mean offering seasonal discounts or limited-time offers to appeal to budget-conscious customers without devaluing your brand.
My Tip: During a slow period, I offered a "Fall Warehouse Sale" with a slight discount on older stock. It helped clear out inventory and brought in new customers without impacting my main product lines.
9. Collaborate with Other Makers
Partnering with fellow artisans can expand your reach and introduce your products to a new audience. Consider hosting a joint giveaway, bundling products, or even cross-promoting each other's brands on social media.
Real-World Example: I collaborated with Yogi Surprise to create a gift set that featured one our products. We promoted it to our respective customer bases, which brought in new followers and sales for both businesses.
10. Focus on Storytelling
Your story is unique, so use it to your advantage. Share your journey, inspiration, and the meaning behind your products. Storytelling creates a personal connection that draws customers in.
My Tip: I started writing blog posts and social media captions that detailed the inspiration behind my new collections and fragrances. Customers loved hearing the stories and often mentioned them when placing orders, showing how much it resonated.
Question for You:
What’s one small step you can take today to navigate these economic shifts? Is it offering a new product bundle, engaging with your community, or taking a much-needed mental health break?
Final Thoughts
You’ve got what it takes to grow your business, even in a wild economy. The key is to stay adaptable, focus on what’s within your control, and take small, intentional steps.
Ready for more insights? Join the Wholesale Made Easy course for the full breakdown of tips, and start with one or two to set yourself up for success. Your business and mental well-being will thank you.
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