November News: Maximize Your Holiday Sales on Faire

Your November Guide to Making the Most of Faire’s Holiday Shopping Surge

🍂 The countdown is on – only 55 days left in 2024! Here’s your November scoop on everything new and noteworthy from Faire, with updates to help you boost sales, reach new customers, and make the most of this season’s shopping surge.

The Brand Buzz

New Video Series on Instagram Catch Faire’s new weekly video series on Instagram! From product launches to trend insights, they cover what’s buzzing in the handmade community. Subscribe here (Note: Mobile access only) to stay in the know!

Webinar Recap with CEO Max Rhodes

Missed last week’s webinar with CEO Max Rhodes? Catch the replay! Highlights include boosting brand visibility, the latest Faire updates, and a deep dive into the Brand App improvements starting at 26:00. Watch now to get the inside scoop on maximizing your presence on Faire!

Trending Search Keywords for Handmade Sellers

With the holiday season in full swing, here are the top-searched keywords on Faire: Christmas, Holiday, Stocking Stuffers, Holiday Decor, Holiday DIY & Crafts, Christmas Gifts.

Tip: Update your product listings and titles to include these terms, create seasonal collections, and target these keywords in email campaigns to capture holiday shoppers.

Launching Your Shop Successfully on Faire

Whether you’re new or a veteran on Faire, check out this essential guide to running a thriving business on the platform. A helpful refresher with pro tips to grow your shop!

Webinar on Maximizing Promoted Listings

When: Tuesday, November 12th at 11 AM PST What: Learn how to interpret your Promoted Listings data and get tips to make your ads more effective. Hear from other successful brands on their strategies for boosting visibility with Promoted Listings. Sign up here

Next Faire Market

Mark your calendar! The Faire Market is set for January 21-24, 2025, with an exclusive Insider Day on the 21st. Keep an eye on your portal in December to sign up.

New Features in Faire's Campaign Composer Tool

Holiday email campaigns just got a makeover! Explore custom fonts, colors, layouts, and personalized merge tags in your Campaign Composer Tool, now live in your portal. Here’s a quick Loom video here to walk you through the updates and a detailed blog post here.

To get started:

Upload Customer Lists: Add all your email contacts to capture more 0% commission sales.
Design with New Templates: Test out the updated design modules for a polished, personalized email campaign.
Create Seasonal Collections: Try themes like Holiday Gift Guide or Best Sellers and email these to All Customers.
Invite Prospects with Faire Direct: Reach out to your Not Signed Up list and share that first-time shoppers can get 50% off their first order and a year of free shipping with your link.

Pro Tip: Highlight trending products with the Product Spotlight template.

November Tips for Boosting Sales

Ask for Reviews: Positive reviews are a powerful sales driver! Watch this quick video for tips on requesting more retailer reviews.
Add New Products: New listings enjoy boosted visibility for 30 days. Put them in a collection and notify customers for a visibility boost!
Run a Promotion: Black Friday to Cyber Monday is ideal for offering promotions! Try tiered discounts or special offers to attract more buyers and keep your products top of mind.

With November here, it’s all about making those last two months count! Take advantage of these tools, webinars, and trending tactics to ensure your holiday season shines on Faire.