Looking to scale up your wholesale business? Discover the top role to hire for success and how it can drive your growth. As your wholesale business grows, there comes a point where handling everything on your own just isn’t sustainable. The signs are clear: you’re overwhelmed, spending more time juggling administrative tasks than focusing on strategy, and you may find customer relationships slipping through the cracks. When this happens, it’s a signal that it’s time to bring in help. But how do you know who to hire and when?
The key is identifying the areas where you’re stretched too thin or tasks that aren’t in your zone of genius. Do you need someone to manage day-to-day operations, handle sales, or assist with logistics? Hiring the right person at the right time can free you up to focus on scaling the business, driving growth, and improving the customer experience. In this guide, we’ll help you determine when it's time to expand your team and explore the roles that can have the biggest impact on your business.
Which Role Should You Hire First for Your Brand?
Hey there, wholesale moguls! I know the hustle of running a small business all too well—it's like trying to juggle flaming beauty products while balancing on a tightrope. When I first launched my beauty brand, I was the queen of multitasking. Maker? Check. Photographer? Check. Shipping expert? Double check.
But as my beauty empire blossomed, I hit a point where I just couldn't handle it all. That's when it's time to think about hiring. So, how do you figure out which role to tackle first? Let’s dive into some fab tips to help you decide:
1. Spot Your Stress Points: Take a beauty break and think about what’s causing you the most stress. Is it keeping up with customer questions? Handling endless inventory? Or maybe it's the never-ending admin tasks? Identifying where you're getting overwhelmed will spotlight the areas where you need help most. Make a list of your daily tasks and mark the ones that are giving you major blues.
2. Embrace Your Inner Guru: There are tasks only you can rock—those that make your brand sparkle and shine. These are your “Queen Bee” roles, the ones that showcase your unique talent and creativity. For instance, if creating those stunning product formulas or designing your eye-catching packaging and labels or fabulous product descriptions are your jam, keep those close to your heart. Delegate the rest, so you can focus on what makes your brand truly special.
3. Streamline Like a Pro: Look at your operations and find where you can amp up efficiency. This could be anything from managing inventory to shipping orders or even following up with retailers. Discovering where your processes could use a little sprucing up might reveal the perfect spot for a new team member.
4. Focus on the Dollars: Hire for roles that will directly boost your bottom line. Need someone to handle wholesale accounts and boost your sales? That’s a big win! But don’t forget, with growing sales comes the need for streamlined order fulfillment. Prioritize positions that’ll help your revenue flourish and fuel your growth.
5. Think Long-Term Goals: What roles will be crucial for your brand’s future? If you're eyeing major wholesale expansion, you’ll need a rockstar fulfillment team. Align your hiring with your long-term goals so you build a crew that’s ready to support your expanding empire.
It Doesn’t Have to Be All or Nothing:
I’ll never forget my first hire—a superstar packager and shipper who helped with pulling, packing and shipping all my orders. My wholesale orders were growing fast, and I was drowning in packaging tasks. Letting go of control was tough—I worried if they’d handle my orders with the same care I did. But once I took the leap, the relief was instant. I started delegating more and focusing on what I loved.
When I first started building my team, I began with just one assistant working 15 hours a week, handling order pulling and packing. Next, I brought on a Virtual Assistant to tackle customer service, followed by a freelancer to manage social media. Today, my team includes a mix of in-person and virtual professionals who support every facet of my businesses.
If you’ve got a nagging task or something that’s been languishing on your to-do list for way too long, it might be time to consider outsourcing. Don’t let resistance to growth or fear of relinquishing control hold you back—especially for tasks (hello Amazon listings) that aren’t exactly your jam. Identify what you don’t enjoy or what isn’t in your zone of genius, and delegate those tasks. By doing so, you’ll free up more time to focus on what you do best and propel your business forward.
Hiring your first employee is a major milestone in your business journey. It’s a game-changer that lets you scale up, delegate, and shine even brighter. So, take a deep breath, assess your needs, and build a team that supports your vision. You’ve got this, boss!
Looking to scale up your wholesale business? Discover the top role to hire for success and how it can drive your growth. For even more scaling tips, join Wholesale Made Easy today! ✨
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