Mastering SEO on Faire to Connect with Retailers and Boost Your Wholesale Sales
Search Engine Optimization (SEO) isn’t just for Google! When it comes to the Faire marketplace, effective SEO practices can help your products get noticed by the right retailers. Whether you’re new to Faire or a seasoned seller, implementing SEO strategies can be a game-changer in increasing your visibility and sales.
In this post, we’ll cover some best practices, tips, and a step-by-step format to optimize your Faire listings for maximum exposure. Let’s turn your shop into a retailer magnet.
1. Optimize Your Product Titles and Descriptions
Your product titles and descriptions are your first chance to grab attention. On Faire, they also act as keywords that help retailers find your products. Think about the specific terms a retailer would use to search for products like yours.
Tips:
Use Descriptive Titles: Include relevant details such as the product type, main material, color, and style. For example, instead of "Lavender Soap," use "Natural Lavender Face Soap Farm"
Incorporate Keywords: Use a mix of popular, trending and long-tail keywords naturally in your product descriptions. Describe the features, materials, benefits, season and for who and what. If you're selling a handmade ceramic mug, include phrases like "handcrafted pottery mug" or "ceramic coffee cup" to start.
Be Clear and Detailed: Retailers need to know exactly what they’re getting. Mention size, weight, colors, uses, and any other unique selling points to attract the right audience.
Use 60 Characters for titles: Use them all.
Product Descriptions: Your product description should be clear, include any unique characteristics you’d like to highlight, and use relevant keywords a potential buyer may use to search for the products you offer.
Product Details: Use the product details section for information like color, season, style, materials, packaging, and production. Don’t crowd the description with these specifics. While shipping dimensions are standard, many retailers ask about size, so consider adding it to the description. Retailers are busy; give them all the info they need for quick decisions.
Reiterate Common Questions
If you’re getting a lot of similar questions from retailers, it's a sign that you need to update your product description to address those concerns. By proactively including this information, you make it easier for retailers to make quick decisions and reduce the back-and-forth.
Focus on B2B (Business-to-Business) content: Answer questions about scale, specs, usability, how things are packaged.
You really want to niche down and focus on a mix of long and short is best to attract your target buyer.
2. Use High-Quality Images with Alt Text
Visuals are key on Faire, but did you know that adding alt text to your images can improve SEO? Alt text helps describe your product images to search engines, giving them another clue about what you’re selling.
Tips:
Upload High-Quality Photos: Ensure your images are clear, well-lit, and showcase the product from different angles.
Add Alt Text: Include keywords in the alt text for each image. Describe what the product is and highlight any features, such as “handmade leather wallet with embossed floral pattern.”
Pro Tip: Use lifestyle images to show how your product can be used. Retailers love to see products in real-life settings, which can make your listing more appealing.
3. Choose the Right Categories and Tags
On Faire, categories and tags help retailers find products that fit their stores. It’s crucial to select the right ones to ensure your products are being shown to your target audience.
Tips:
Use Specific Categories: If you're selling handmade jewelry, choose "Handmade Jewelry" rather than a broader category like "Accessories."
Add Relevant Tags: Include tags that describe the product, its use, style, and target audience. If you’re listing bath bombs, use tags like “self-care,” “spa day,” and “natural ingredients.”
Real-World Example: I once listed my bath bombs under a general category, but they weren't getting much traction. After changing the category to "Self-Care & Wellness" and adding tags like
"Aromatherapy" and "Spa Gift," my sales slowly increased over time.
4. Refresh Your Listings Regularly
Faire’s algorithm tends to favor active shops. Regularly updating your listings can help boost your visibility and signal to Faire’s search engine that your shop is current and active.
Tips:
Update Descriptions: Revise product descriptions periodically to include seasonal keywords (e.g., "holiday gifts," "summer must-haves").
Add New Products: Keep your shop fresh by adding new products or variations. Retailers are always looking for the latest trends.
Tweak Images: Switch up your product images every few months to give your listings a new look.
Pro Tip: I like to revisit my listings at the start of each season to add relevant keywords and adjust my tags. This simple practice has kept my products appearing in seasonal searches.
5. Leverage Faire's SEO Tools
Faire provides built-in tools to help sellers optimize their listings. Make use of these features to ensure your shop and products are easily discoverable by retailers.
Tips:
Faire Analytics: Use Faire’s analytics to see which keywords retailers are using to find your products. Adjust your titles and descriptions to include these popular search terms.
Review Insights: Check which products are getting the most views and sales. Optimize these listings further by adding more keywords, images, and detailed descriptions to attract even more interest.
Pro Tip: I noticed my soy candles were getting high traffic, so I added keywords like "aromatherapy," "home decor," and "eco-friendly" to their descriptions. The result? A 7% increase in orders.
6. Encourage Customer Reviews
Positive reviews not only build trust but also help your products rank higher in Faire’s search results. Retailers often look at reviews to gauge product quality and seller reliability.
Tips:
Request Reviews: After a retailer receives their order, follow up with a friendly message asking them to leave a review.
Respond to Feedback: Engage with your customers by responding to reviews, both positive and negative. This interaction shows potential retailers that you value feedback and are committed to quality.
Real-World Example: When I started asking for reviews from my wholesale buyers, I noticed an increase in my product visibility. Retailers often mentioned that they found my products through the "Top Shop" filter.
7. Promote Your Faire Shop Outside of Faire & Encourage New Buyers to Shop Your Line on Faire by Extending Faire Direct Benefits
I can not stress this enough. Faire LOVES it, when you add new retailers. While Faire's marketplace is an excellent platform, promoting your Faire shop on social media, your website, and through email marketing can drive traffic and improve your overall visibility.
Tips:
Share Links: Post direct links to your Faire shop on your social media profiles and website.
Highlight Reviews: Share customer testimonials and reviews on your channels to encourage other retailers to check out your products on Faire.
Email Retailers: If you have a retailer email list, let them know about your Faire shop and any exclusive promotions you’re running.
Optimizing your Faire listings with effective SEO practices is essential for increasing your visibility and driving more wholesale sales. By using targeted keywords, selecting the right categories, refreshing your listings, and promoting your shop, you'll attract more retailers and grow your business on Faire.
Ready to take your wholesale business to the next level? Join Wholesale Made Easy to learn more strategies for thriving on Faire and other platforms. Let’s build your brand and boost your sales, one optimized listing at a time!
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