15 Best HARO Alternatives for Handmade Sellers to Boost Your PR Efforts

Expand Your Reach with These Press Platforms for More Visibility

If you’re a handmade seller looking to get your products featured in gift guides, blogs, or press outlets, you’ve probably heard of Help a Reporter Out (HARO). It was one of the most popular PR tools that connects journalists with sources (like you!) who can provide insights or products for their stories. It transitioned into Connectively, but isn’t the only option out there.

If you’re looking to expand your reach or find other PR opportunities, there are several HARO alternatives that can help you land more features, build credibility, and grow your handmade business. Let’s explore these platforms and how they can help boost your visibility.

1. SourceBottle

SourceBottle is a great option for handmade sellers looking to connect with journalists, bloggers, and other media professionals. It works similarly to HARO by sending you daily queries from reporters who are seeking expert insights, products, and stories for their articles. The platform is particularly useful if you’re targeting Australian or UK audiences, as it has a strong presence in those markets.

2. JournoRequests

JournoRequests uses Twitter to connect journalists with potential sources. Handmade sellers can follow the hashtag #JournoRequest to find media requests in real-time. Since it’s a more active, real-time platform, you’ll need to keep a close eye on new opportunities, but it’s a quick and simple way to find PR requests without signing up for a formal service.

3. PitchRate

PitchRate helps experts, business owners, and handmade sellers connect with journalists who need sources for articles and media features. What sets PitchRate apart is that it offers free and premium plans, allowing you to get started with basic access without having to commit upfront. Plus, it allows you to pitch to reporters and influencers who are specifically looking for products, making it ideal for sellers trying to get their handmade products featured.

4. ProfNet

ProfNet is a more premium service, similar to HARO, and is part of the PR Newswire network. While it requires a subscription, it offers extensive media query opportunities across a variety of industries. If you’re looking to get featured in larger publications, ProfNet might be worth the investment. It's especially useful for handmade sellers who are ready to step up their PR game and get featured in more prominent outlets.

5. JustReachOut

JustReachOut is a PR platform that helps businesses (including handmade sellers) pitch directly to journalists. It provides tools for finding relevant media contacts and creating pitches, which makes it easier to target journalists who might be interested in your products. The platform offers guidance on crafting compelling pitches and building long-term relationships with media professionals.

6. #PRRequest

Similar to JournoRequests, #PRRequest is a hashtag used by journalists on Twitter to seek sources for their articles. You can follow the hashtag, monitor the feed, and respond to relevant requests. This real-time, social-media-based tool allows you to jump on timely PR opportunities quickly and efficiently, which is perfect for handmade sellers who want to respond on the go. Check our PRRequest here.

7. Qwoted

Qwoted connects experts and business owners (including handmade sellers) with journalists seeking quotes, interviews, and product features. The platform allows you to create a profile and receive relevant media opportunities in your inbox. It’s a more tailored and professional platform, offering journalists access to a wide range of expert sources while giving you direct access to reporters who need products or commentary.

8. Terkel

Terkel is a unique platform that connects business owners and professionals with journalists by asking them to answer short questions. If you’re a handmade seller who likes contributing insights or product recommendations, Terkel is an easy way to participate in media features without the need for long pitches or heavy PR efforts. Just answer the questions posed by reporters and bloggers, and if they like your response, you’ll be included in their content. Psst: Terkel is not called Featured. 9. PressFlow Pressflow is a powerful PR platform designed to help businesses, including handmade sellers, connect directly with journalists, bloggers, and influencers. With Pressflow, you can easily pitch your products to the right media contacts, increasing your chances of being featured in gift guides, articles, and more. The platform offers intuitive tools that streamline the PR process, making it easier to manage media outreach, build relationships, and get your brand in front of the right audience—all without needing a big PR budget. If you're looking to boost your visibility, Pressflow is a great resource to explore. 10. Press Plugs Press Plugs is a UK-based PR platform that connects businesses, including handmade sellers, with journalists and media outlets looking for expert insights, products, and stories. Through daily emails, Press Plugs delivers real-time media requests straight to your inbox, giving you opportunities to pitch your handmade products for gift guides, features, and more. The platform is ideal for small businesses wanting to boost their PR efforts without needing to hire a full-time agency. With its straightforward approach and affordable pricing, Press Plugs makes it easy for handmade sellers to gain press coverage and grow their brand’s visibility. 11. Prowly Prowly is an all-in-one PR and media relations platform that helps businesses, including handmade sellers, manage their PR efforts with ease. It offers a range of tools for building press releases, pitching to journalists, and managing media contacts, making it a great solution for businesses looking to increase visibility and get featured in media outlets. With its user-friendly interface, Prowly allows you to create targeted media lists, distribute press releases, and track your PR campaigns—all from one platform. For handmade sellers wanting to boost their brand presence and get their products in front of the right audience, Prowly is a powerful and accessible tool to consider. 12. OnePitch OnePitch is a PR platform specifically designed to help businesses and experts connect with journalists looking for relevant sources and products. Unlike other platforms like Prowly or Press Plugs, which offer broader PR and media management tools, OnePitch focuses on streamlining the pitching process by matching your product or expertise with journalists based on mutual interests. This tailored approach makes it easier for handmade sellers to get noticed by the right media contacts without the need for extensive PR campaigns. If you're looking for a simple, targeted way to pitch your products, OnePitch provides a more personalized experience. 13. Pitchbox Pitchbox is an influencer outreach and link-building platform designed to help businesses connect with bloggers, influencers, and media contacts. Unlike platforms like OnePitch or Prowly, which focus on traditional PR efforts, Pitchbox is more specialized for digital marketing and SEO, making it ideal for businesses looking to improve their online visibility through backlinks and collaborations. Handmade sellers can use Pitchbox to reach out to relevant influencers or bloggers in their niche, helping to expand their audience and build brand authority through strategic partnerships and content features. It's a great tool for those wanting to focus on growing their digital presence alongside PR efforts. 14. Muck Rack Muck Rack is a comprehensive PR and media monitoring platform that allows businesses to connect with journalists, track media coverage, and manage their PR outreach. Unlike platforms like Pitchbox or OnePitch, which focus more on influencer outreach or targeted pitching, Muck Rack provides robust media monitoring and real-time analytics, allowing handmade sellers to not only pitch their products but also track their press mentions across digital, print, and broadcast media. For businesses wanting to manage both outreach and media coverage in one place, Muck Rack offers a more holistic approach to PR, making it ideal for those looking to track the full lifecycle of their media presence. 15. NinjaOutreach NinjaOutreach is an influencer marketing and outreach platform that helps businesses, including handmade sellers, connect with bloggers, influencers, and potential partners for product promotions. Unlike platforms such as Muck Rack and OnePitch, which focus more on media relations and press, NinjaOutreach is designed specifically for influencer and blogger outreach. It offers powerful search and filtering tools to help you find influencers in your niche, track outreach efforts, and manage campaigns all in one place. For handmade sellers looking to grow their brand through influencer partnerships and content marketing, NinjaOutreach is a great platform to explore.

Conclusion: Expand Your PR Strategy with HARO Alternatives

While HARO was a fantastic tool for connecting with journalists, it’s not your only option. These HARO alternatives can help you diversify your PR efforts, reach different audiences, and increase your chances of being featured in gift guides, articles, and blogs. Whether you’re just starting out or looking to step up your PR game, these platforms give you more ways to get your handmade products in front of new customers.

Question: Which HARO alternative will you try first to grow your handmade business's visibility?