The One Email Mistake That’s Costing You Thousands (and How to Fix It)

Simple Changes That Can Transform Your Revenue

Are you sending emails that don’t quite hit the mark? If so, you’re not alone—and it could be costing you thousands in missed sales. Many creative entrepreneurs and handmade sellers make one common email mistake that holds back their revenue potential. The good news? It’s easy to fix once you know what to look for. Let’s dive into the mistake you’re probably making and, more importantly, how to turn it around.

The Mistake: Skipping the Follow-Up

Think about it: you spend time crafting the perfect email, hitting “send,” and hoping for results. But when you don’t follow up, you’re leaving money on the table. People are busy, inboxes are crowded, and your readers might just need a little reminder. Not following up is like waving goodbye to potential sales and leaving the door open for competitors who do.

Why Follow-Ups Matter:Studies show that follow-up emails can increase response rates by 25%. That means you’re missing out on a huge chunk of potential clicks and conversions if you only reach out once.

How to Fix It: Create a Simple Follow-Up Sequence

Follow-ups don’t have to be pushy or repetitive. With a few easy strategies, you can create follow-ups that feel natural and add value to your subscribers. Here’s a simple way to get started:

1. Day 1: Send a ReminderA day or two after your initial email, send a friendly reminder. Keep it casual—something like, “Hey! Just wanted to make sure you saw this.” It’s a gentle nudge that shows you care about their experience.

2. Day 3: Add a Testimonial or Customer StoryUse a follow-up to share a quick testimonial or customer experience with the product. People love to see how others are using and loving your creations. It builds trust and gives them a reason to click through.

3. Day 5: Create Urgency with a Limited-Time OfferClose your sequence with a limited-time offer or exclusive incentive. This could be a small discount, free shipping, or early access to new products. Let them know it’s a “subscriber-only” special to make it feel exclusive.
   

Example Sequence: Let’s say you’re launching a new handmade candle collection. Your initial email introduces the collection and shares why it’s special. Your follow-up a day later includes a reminder with a quick photo, then two days after, you add a customer review. On Day 5, you finish with “Don’t miss out! Last chance for exclusive early access.”

Quick Tips to Make Follow-Ups Seamless

• Automate Your Sequence: Use your email platform to schedule follow-ups. Once you set it up, it runs automatically, saving you time.

• Keep It Short and Friendly: Follow-ups don’t need to be long or complex. Short, friendly emails with a clear purpose work best.

• Experiment and Track Results: Not every audience responds the same way. Test different follow-up styles and timing to find what resonates with your readers.
  

The Bottom Line:

By adding follow-up emails to your strategy, you’re giving readers more chances to engage, building trust, and ultimately driving more sales. Don’t let potential revenue slip away—take a few minutes to set up a simple follow-up sequence, and watch as it boosts your conversions and brings in the revenue you’ve been missing.