10 Essential CRO Strategies to Supercharge Your Black Friday and Cyber Monday Sales
Black Friday and Cyber Monday are just around the corner, and you know what that means—it’s time to get your website ready to handle the rush and maximize those sales. To help you out, we’ve gathered some of the best Conversion Rate Optimization (CRO) tips from our friends at Pilothouse. These 10 tasks will ensure your BFCM event runs smoothly and customers can’t resist hitting “buy now!”
Let’s get started with the ultimate checklist to drive more conversions this holiday season!
1️⃣ Create Event-Specific Landing Page Flows
Build landing pages dedicated to Black Friday/Cyber Monday that highlight your best deals and exclusive bundles. This keeps the focus on what really matters—your awesome offers! 🚀
👉 Pro Tip: Keep unrelated content off the page to avoid distracting your customers. The simpler, the better.
2️⃣ Optimize Your Site Speed
Don’t lose sales due to slow loading times! Use tools like Google PageSpeed Insights or GTMetrix to ensure your site loads quickly.
❌ Heads up: Anything more than 5 seconds can lead to higher bounce rates, meaning you’ll lose all that hard-earned traffic.
3️⃣ Use Countdown Timers to Create Urgency
Adding countdown timers to your landing and product pages can light a fire under your customers’ feet. ⏱️ When they see time ticking down on a sale, they’re more likely to act fast.
4️⃣ Focus on High-Impact CTAs
Test and tweak your call-to-actions (CTAs) like “Shop Now,” “Limited Time Offer,” or “Ends Tonight.” Use A/B testing to find out which language drives the most conversions before the big event.
5️⃣ Leverage Social Proof
Nothing sells better than a happy customer! Show off recent reviews, testimonials, or social media mentions, especially if your product is seasonal. People trust people.
6️⃣ Bundle Offers to Boost Average Order Value (AOV)
Holiday bundles are a great way to boost your AOV. Whether it’s “Buy X, Get Y” or holiday-themed sets, make sure your bundles offer clear value.
👉 Focus on: Pairing products that make sense together (think matching candles and soaps or a jewelry set).
7️⃣ Optimize for Mobile
Most of your traffic will be coming from mobile during BFCM, so make sure your site is fully mobile-responsive. Use tools like Browserstack to test your mobile experience and ensure everything works smoothly!
8️⃣ Launch Flash Sales and Exclusive Offers
Who doesn’t love a good flash sale? Create excitement by offering time-limited discounts like “Today Only: Extra 15% Off!” Just make sure your discounts are super visible and easy to understand.
9️⃣ Optimize Pricing Tiers
Encourage higher spending by offering tiered discounts, like “Spend $100, Get 20% Off.” This can help increase AOV during a time when click costs are through the roof.
🔟 Simplify Navigation and Checkout
Don’t let a confusing checkout process kill your sales. Make sure it’s easy for customers to navigate your site, understand the deals, and check out quickly. Clear, straightforward flows win every time.
Don’t Miss Out on BFCM Success! With BFCM fast approaching, now’s the time to implement these CRO strategies to give your handmade business a competitive edge. Each of these tips can help make sure your customers have a smooth shopping experience—and come back for more.
What CRO Tip Are You Adding to Your Checklist?
Which of these CRO tips are you most excited to try? Are you focusing on site speed, countdown timers, or bundling offers? Let me know in the comments—I’d love to hear your plan for BFCM success.
With this checklist, you’ll be ready to crush it this Black Friday and Cyber Monday! Let’s make this your most successful BFCM yet!
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