Practical Steps and Insider Tips to Spotlight Your Next Most Popular Creation
Ever have that “Aha!” moment when you realize one of your products is a customer magnet? I sure have. It’s that thrill when your store lights up with orders, and you know you’ve struck gold with a best seller. But here’s the thing—finding those winning products isn’t just a lucky break. It’s a blend of art, science, and a sprinkle of good old intuition.
I'm sharing some fantastic tactics for creative entrepreneurs and handmade sellers like you—so you can turn those sparks into a blazing trail of success.
Start With Data-Driven Research
Numbers don’t lie. Begin by tapping into your store analytics to see which products are already catching your customers’ eyes. Look at metrics like conversion rates, page views, and customer reviews. If you notice a product steadily performing, that’s your signal to double down on it.
Action Tip: Use tools like Google Analytics or your e-commerce dashboard to extract detailed insights about product performance. Note any seasonal trends, recurring favorites, or sudden spikes. These trends are your roadmap to understanding what works and why.
Embrace the Power of Customer Feedback
Your customers are your best critics—and cheerleaders. Engage with them on social media, in your store, or via email surveys. Ask direct questions: “What do you love about this product?” or “Is there something you’d change?” Their feedback can reveal hidden gems and even spark ideas for variations that better meet their needs.
Real-World Example: I once ran a simple Instagram poll asking followers which color variant of a popular product they preferred. The response was overwhelming, and that particular color choice turned into a bestseller, driving a notable increase in both engagement and revenue. I'm here to report, it's still a top 10, almost 10 years later!
How to Find Best-Selling Products for Any Shopify Store
There’s a neat trick built right into Shopify that makes uncovering best-selling products a breeze. This method is straightforward and can give you an instant snapshot of what’s hot in any Shopify store—even yours!
Access the Store’s URL: Start with the main URL of the Shopify store you’re interested in. This could be your own or a competitor’s store that you admire.
Modify the URL: Immediately after the domain name, add the following:/collections/all?sort_by=best-selling For example, if the store’s URL is www.yourstore.com, you would enter: www.yourstore.com/collections/all?sort_by=best-selling
Hit Enter and Explore:Once you load the page, you’ll see the store’s best-selling products ranked in order. This gives you valuable insights into what’s working—and can even inspire new ideas for your own product lineup.
Action Tip: Bookmark this method for quick checks. Regularly reviewing best sellers on your Shopify store can help you stay on top of trends and adjust your strategies in real time. Action Tip: If you’re like me and prefer to keep your best-selling products under wraps, I’ve disabled this option on all my brands. In this post, I’ll show you exactly how to do it.
Keep a Pulse on Market Trends
The market evolves, and so should your product lineup. Regularly browse industry blogs, forums, and even competitor websites to see what’s trending. Don’t be afraid to experiment—sometimes, a slight twist on a current trend can set you apart. A strategic tweak can turn a good product into a bestseller - staying updated isn’t just smart—it’s essential.
Action Tip: Set aside time each week to read up on industry trends. Use tools like Google Trends, Apps or Pinterest to monitor keyword searches related to your products. Keeping your finger on the pulse helps you anticipate demand before it skyrockets.
Test, Tweak, and Tinker
Remember, finding a best seller is not a one-time event. It’s an ongoing process of testing and tweaking. Consider launching limited runs or beta versions of new products to gauge customer interest. Use A/B testing for product images, descriptions, and even pricing strategies. A little experimentation goes a long way in refining your offerings.
Real-World Example: At Orglamix, we launch a quarterly box featuring a “preview” collection that introduces new products and shades. By tracking customer engagement and gathering feedback, we pinpoint which items truly resonate. Over time, several offerings from these previews have evolved into best-sellers, including our signature Beauty Balm.
Finding your best sellers is part detective work, part creative intuition, and all about understanding your customers. Don’t wait for success to stumble into your lap. Use every tool at your disposal—from data analytics and customer surveys to smart URL tweaks and trend monitoring—to unearth the products that truly shine.
Have you discovered your best sellers through unexpected means? What strategies have helped you spotlight those winning products? I’d love to hear your stories and tips in the comments below. Let’s keep this conversation buzzing and help each other turn creative passion into undeniable success.
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