What Handmade Sellers Can Learn from Airheads' Cherry Foot Spray Giveaway

Creative Marketing for Halloween Promotions

Airheads candy brand recently grabbed attention with an unexpected Halloween promotion—offering a limited-edition Cherry Foot Spray. This quirky, attention-grabbing idea shows just how effective unique, outside-the-box marketing can be, especially when it ties into a holiday theme like Halloween.

For handmade sellers, there’s a valuable lesson here: creativity sells. Holidays like Halloween offer the perfect opportunity to introduce fun, limited-edition products or promotions that captivate your audience. Whether it’s spooky-themed candles, eerie bath bombs, or seasonal subscription boxes, adding a playful twist to your product line can generate buzz and increase sales.

Don't be afraid to think big and weird! The stranger the idea, the more likely it is to get noticed—just like Airheads’ foot spray. A well-executed, imaginative marketing campaign that speaks to the season can elevate your brand and create memorable experiences for your customers.

Question: How can you add a creative twist to your handmade products for Halloween to stand out and captivate your audience?