Why Pink Friday is a Game Changer for Handmade Sellers

Pink Friday: How to Stand Out, Build Community Love, and Beat the Big-Box Stores This Holiday Season

As a handmade seller, you’ve probably been gearing up for the madness of Black Friday—but what if I told you there's an even better opportunity to catch shoppers' attention this year? Enter Pink Friday, the small-business-focused event started by The Boutique Hub to put you in the spotlight. While big-box stores are prepping for Black Friday frenzy, Pink Friday gives you a head start, with a mission that perfectly aligns with the values of handmade sellers. Did you know that 75% of consumers prefer to buy from small businesses during the holiday season? That’s a game-changer.

So, what exactly is Pink Friday? It’s not just another “sale day” on your calendar—it’s a movement. A moment to remind your customers why supporting small businesses, like yours, matters. It’s your chance to kick off the holiday season with a bang, before your customers’ wallets are drained by the mega-retailers. And trust me, you don’t want to miss this.

Save the Date: Pink Friday 2024 is happening on November 22, 2024

That’s right—this is your chance to capture attention before Black Friday, building buzz and getting those sales rolling early.

Here’s why it’s a must-do: Pink Friday helps you break through the noise of holiday marketing by getting customers excited to shop small first. When shoppers purchase from a small business on Pink Friday, they’re not just picking up a unique item—they’re supporting someone’s dream (yours!). It’s more than a transaction; it’s a connection.

Take it from me—I’ve seen firsthand how participating in events like this builds serious community love and gets customers returning long after the holiday rush is over. In my own experience, using Pink Friday as a launchpad created a buzz that brought in new faces and made regulars even more excited to shop.

So, how do you sign up? It’s easy! Just head over to The Boutique Hub’s Pink Friday Page to secure your spot. Once you sign up, your shop gets featured on the Shop Small First map, making it easier for customers to find you. Plus, we’ve got you covered with social media graphics, event planning tips, and everything you need to make your Pink Friday event a smashing success.

This is your chance to stand out and make this holiday season your most profitable yet. Ready to put your small business front and center? Let’s make this Pink Friday one for the books and show your community why shopping small really makes a difference. Are you in?